Business pages don’t often carry articles about the need to forsake the growth model. I was somewhat startled to come across one prominent in the NZ Herald business supplement last week. Journalist Chris Barton wrote about the ideas of Chandran Nair, author of Consumptionomics and a speaker at this year’s Auckland Writers & Readers Festival There’s a Kindle edition of Consumptionomics so I was able to read it over the next couple of days, which I did with considerable interest.
Nair, a Malaysian of Indian descent, is founder and chief executive of the Asian think tank Global Institute for Tomorrow and writes for Asian audiences. His basic intent in Consumptionomics is to urge Asian countries not to follow the pattern of Western models of economic growth, consumption-driven and built on the exclusion of environmental and social costs. While the West may have got thus far by leaving those costs out of account there is no way in which the much larger populations of Asia can aspire to the same kind of economic development. The economic model only more or less worked when a relatively small proportion of the world’s population was using it, and then only by excluding the long-term damage to the world’s environment which now confronts us. It is folly to think that consumption-driven capitalism can be realised across the vast populations of Asia. Instead he calls for sustainable ways of living which will pass on to future generations an environment with rainforests, with biodiversity, with adequate resources, with fish in the oceans, with cities that are a pleasure to live in and with a climate that is not running out of control.