This guest post in Hot Topic’s election series comes from Phillip Mills, one of the founders (with Rob Morrison, Lloyd Morrison, Sir Stephen Tindall, Joan Withers, Prof Sir Paul Callaghan, Jeremy Moon, Rob Fyfe, Chris Liddell, Sir George Fistonich, Geoff Ross and Justine Smyth) of Pure Advantage, a group set up to promote green growth strategies for New Zealand. It was first published in a slightly different form in the NZ Herald last week.
We’ve seen during the past two months what this country is capable of when we all pull together. In this election, we should demand that our politicians give the same level of strategy, planning and commitment to our economic future. New Zealand’s environmental reputation continues to be tested. The Rena saga, followed by a second fossil fuel-related blow with the Vector natural gas pipe rupture is feeding public unease about how prepared we are to manage New Zealand’s green brand.
A 2008 study showed that a 5% reputational loss in primary products and international tourism will cost the New Zealand economy more than 22,000 jobs, annual direct losses of $455 million in primary product sales and $155 million in international tourism sales.
However, the long-term damage to New Zealand’s brand will not come from Rena, or even the risks of a tanker accident or deep-water drilling disaster should we decide to go down that track, but from a failure to take up the opportunities we have to shift more of our resources and talent pool into the low-carbon industries that will drive the future global economy.
Continue reading “NZ needs a bold low-carbon business strategy”