10:10NZ campaign launches

by Gareth on April 21, 2010

New Zealand now has its very own Ten-Ten campaign, part of a global effort to promote personal commitments to emissions reductions. Based on the hugely successful 10:10 campaign launched in the UK last year by New Zealander Lizzie Gillett (producer of The Age Of Stupid), the NZ campaign aims to get as many people as possible to commit to making a 10% reduction in their carbon emissions over one year, starting this year. Here’s Gillett on the scheme’s impact in the UK (from the press release):

In the UK, the 10:10 campaign aims to cut carbon emissions by 10% during 2010. It has amassed huge cross-societal support including Adidas, Microsoft, Tottenham Hotspur Football club, 55,000 individuals, 1,500 schools, and a third of local councils (representing 25 million people), all the cabinet and the Prime Minister.

I suspect the chances of getting John Key to sign up are slim, but if enough people demonstrate a willingness to make cuts it should show our politicians that this is not an issue that can be ignored or where action can be delayed. Cutting your personal emissions by 10% in a year is an easily achievable target for most people, as 10:10NZ spokesman Rhys Taylor explains:

It’s an easy figure to handle – for example 10% represents one of 10 weekday commuter journeys, either to or from work, switched from driving a car to walking or cycling. Walk or cycle both there and back one day in five to knock an easy 20% off fuel demand for that week’s commuting. If a bus traveller or car-sharer, your journey still requires fuel consumption, but significantly less per person than driving alone. Car sharing or using a bus to go both in and back on one day in five would achieve the passenger’s 10% drop in commuting fuel. That’s not hard to do, is it?

There’s more information on how to make cuts at the 10:10NZ site, including links to the interesting Project Litefoot. The campaign is currently focused on personal and household commitments, but there is also plenty of scope for businesses to join. And there’s the obligatory Facebook page.

Hot Topic is happy to endorse and support 10:10NZ: more news as the campaign develops.

{ 4 comments… read them below or add one }

cindybax April 21, 2010 at 3:27 am

i want one of those tags made out of the plane that made it through the volcanic ash cloud in 1982.

watching the deniers April 21, 2010 at 5:31 am

What an interesting initiative, and great to see it is catching on around the world. I wonder if anyone in Australia is talking about it?

Steve Wrathall April 21, 2010 at 8:18 am

Ho boy. Here we go again. Hot on the heels of last year's campaign for 40% reduction by 2020 (something that would have been logistically impossible even if everyone had immediately agreed on how to do it) we have another urging to do 10 impossible things beore breakfast.

On the bright side we should be thankful to the warmists for a constant stream of reminders of why they should be taken as seriously a the horoscopes column.

Doug_Mackie April 21, 2010 at 8:43 am

Steve,
Remind us again why we should take you seriously given that you say things like

there has been no net warming since 1998

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