Climate protection is good business. Entrepreneurs and companies who engage in it are prospering. That’s the message of L. Hunter Lovins and Boyd Cohen in their recently published book Climate Capitalism: Capitalism in the Age of Climate Change . They energetically urge entrepreneurs and businesses to take advantage of the opportunities opened by the need to combat climate change, or climate chaos as they often call it. Acting to protect the climate will unleash a new energy economy, and it will be profitable for business.
The authors are at pains throughout the book to relate hundreds of stories of the many companies that are already reaping the benefits of action. Their positive assurances are evidence-based. The businesses whose success they recount are not waiting on the outcome of the interminable wrangling of politicians but accepting the sustainability imperative and positioning themselves for competitive business advantage in a world that will no longer tolerate unsustainable behaviour.

