What is it with so-called sceptics and dodgy statistics? Is comprehension failure a precondition for believing six impossible things before breakfast, or does wishful thinking trump all common sense? It can’t be an unwillingness to do research, because they find cherries in the most unlikely places. Recently Richard Treadgold put his finger into the world of web statistics and pulled out a plum:
Just a quick note to draw your attention to a new feature on the sidebar: scroll down one page and you should see it. There’s a little table showing the recent Alexa rankings for the Climate Conversation, SciBlogs and Hot Topic. At the moment we’re leading them by big margins.
[…] it’s humbling to see that this modest little blog is more popular and thousands more people visit it than other, brasher sites around the country that even get into the newspapers.
What should be humbling is the fact that Treadgold’s claim is almost certainly nonsense. To show this, I need to explain something about web statistics — and in particular the Alexa metric Treadgold has discovered. Apologies for this detour off the climate beat — normal service will be resumed shortly…